The architecture of LabSolue perfume laboratory reflects talent, sensitivity and precision, all keywords for our perfume production.
Located in the design district of Milan, between Via Tortona and Via Forcella, our laboratory i now situated on the site of the original Marvin factory.
The structure of the building reflects both historical influences and present-day trends. The use of industrial materials like iron and glass is combined with the use of wood, recalling a strong connection with nature.
The interiors of the Laboratory reflect the creative and rigorous design of the perfumes.
You can still perceive the original Marvin pharmacy in our LabSolue Laboratory: archival objects from the '50s and '60s stored in wooden cabinets with drawers and showcases inspired by the pharmaceutical laboratory, and the characteristic apothecary jars made of amber glass. These become identification codes that provide strength and stability to our ever changing collection, deeply rooted in the past but always aspiring to the future.
Everything can be traced back to the pharmaceutical tradition. To smell the perfumes, glass funnels are used. The essences are kept in steel refrigerators, in the dark, at five degrees. The perfumes are freshly filled, packed and labeled on the spot: an expert Lab Tender delves the perfume lover into an olfactive memory to find a particular fragrance that evokes a specific souvenir.
A factory transformed into an olfactive hub, Our LabSolue Perfume Laboratory welcomes anyone who has curiosity for perfumes.
LabSolue’s space in Milan is a part of the Magna Pars hotel, making it the first Hotel à Parfum worldwide. The Laboratory is divided into olfactory islands, each one dedicated to an olfactive family and a library of scents. Each one is as attractive as the next, entrancing all senses. The three sections distinguish Perfume Laboratory: Fruit and Aromatic scents to fly, Floral shrubs to delight, and Wood and Resinous essences to remain. There is also the island of Handcrafted Candles.
The Laboratory welcomes perfume lovers with its curated and sleek design of wooden drawers of the original marvin pharmacy and olfactory islands.
LabSolue Perfume Laboratory can also be found in the Italian capital, Rome. A short distance from Campo de’ Fiori, LabSolue’s second Italian home is situated among the art galleries and unique boutiques of Via di Monserrato.
This is one of the most intriguing Roman streets known for its intertwinement between past and present, between tradition and modernity – the ethos of LabSolue echoes that of the historical city.
Via di Monserrato is dedicated to artistic shopping and genuine lifestyle. It is located in the center, yet it is a quiet escape. Here, people live at a slower pace while reveling in the arty pieces on offer. LabSolue’s location here makes sense as you appreciate the made in Italy and the hand-crafted spirit. From flower stores to special jewelry and accessory boutiques, tourists and locals alike visit this place in Rome and leave with a true taste of Italian artisanship.
The interior details of the Roman olfactory Laboratory remain true to that of the original Milanese one. Stylish wooden cabinets and shelves are seen around, inspired by the pharmaceutical laboratory of Marvin. Wood combined with iron and steel is used for the structure of the olfactory islands. Reminiscent of the hub in Milan, there is an island for the Wood Essences, the Floral Shrubs and the Fruit and Aromatic olfactive libraries. The Aqua Adornationis line also has its own dedicated island in the Roman store.
Everything comes back the family tradition and the pharmaceutical roots of the business. Perfumes are evaluated through glass funnels. The essences are kept in steel refrigerators, in the dark, at five degrees. The perfumes are freshly filled, packed and labeled on the spot: an expert Lab Tender delves the perfume lover into an olfactive memory to find a particular fragrance and recollection
and make it one’s own.
Roots, trunk, branches, resins, leaves, flowers, fruits: the plant is considered in its totality and complexity when deciding to create a perfume. It is a process of glorification of its essence. But the tree is also the symbol that represents the Martone family history, from grandfather’s perfume factory to today’s reality – successive generations who have passed on and sublimated the art of perfumery. Finally, the tree becomes a graphic sign to identify Magna Pars, the Hotel à Parfum of the family, which stands on the site of the former perfume factory of the family.
