A love for perfumes and art has compelled sisters Giorgia and Ambra Martone to create the new Perfume Laboratory LabSolue.
This unique place that celebrates and recalls our origin is the “Genius Loci” of the Tortona area in Milan, which has always been the home of laboratories and factories and, in this particular instance, is where the Martone family’s
historic perfume factory once stood.
This Perfume Laboratory – inside the world’s first Hotel à Parfum – on the private Via Forcella street is a magical place where one can breathe in history and creativity. Today it extends its “fragrant roots” to the heart of the historical center of Rome on Via di Monserrato, another enchanting address where one can leisurely browse, smell and touch raw materials and learn everything about the art of perfume-making.
This dream interprets a prestigious past composed of emotions, talent and artisan savoir-faire for a new sensorial experience